United Kingdom and Ireland
London, Dublin
Typical lead time 8-14 weeks
Your brand is famous at home. Abroad it is a stranger.
Atlas Marque takes consumer brands into countries where nobody has heard of them yet, and stays until the market pays for itself.
Recent routes
Seoul/LondonBeauty
Milan/New YorkFashion
London/DubaiWellness
Copenhagen/TorontoFashion
Melbourne/BerlinWellness
A market entry is not a campaign. It is an operation.
8
regions we work in, each scoped separately. We will tell you when a market is wrong for you.
1
team across strategy, retail, media and press, so nothing is lost between four suppliers.
12
months minimum on any entry. Anything shorter is a campaign wearing a launch costume.
What we do
Most clients take the whole programme. Some take one part because the rest is already handled.
Go-to-market
The whole entry, run as one programme: pricing, positioning, channel mix, launch calendar and the first twelve months of trade.
Retail and distribution
Getting the brand onto the right shelf, on terms that still work in year three. Buyer access, distributor selection and margin design.
Paid media
Acquisition built for a market where nobody has heard of you yet, with the creative testing to find out what actually translates.
PR and influencer
Earned coverage and creator partnerships chosen for category authority in the destination market, not follower count.
Where we go
Lead times are honest, not optimistic. The Gulf takes longer than the Nordics, and pretending otherwise costs money.
DACH
Berlin, Munich, Zurich
Typical lead time 14-20 weeks
Nordics
Stockholm, Copenhagen
Typical lead time 10-16 weeks
France
Paris
Typical lead time 16-24 weeks
Italy
Milan
Typical lead time 14-20 weeks
North America
New York, Toronto
Typical lead time 16-26 weeks
Three entries, told properly
Client names are withheld at their request. Everything else is as it happened, including the parts that took longer than anyone wanted.
Seoul/London
A Korean skincare brand, into UK pharmacy retail
A founder-led skincare line with strong domestic sales and no European presence. Two prior attempts at UK entry had stalled at distributor stage.
Milan/New YorkAn Italian eyewear house, into North America
A third-generation family eyewear maker with European wholesale strength, entering North America against far larger licensed competitors.
London/DubaiA British haircare brand, into the Gulf
A textured-hair specialist with a committed UK following, invited into the Gulf by a distributor before any plan existed.
Tell us which market, and we will tell you what it actually takes.
First conversation is a scoping call, not a pitch. If the market is wrong for the brand right now, that is a useful answer and we will say so.