Distributor shortlist with reference notes
Services
Retail and distribution
Getting the brand onto the right shelf, on terms that still work in year three. Buyer access, distributor selection and margin design.
Why it matters
A first listing is easy to celebrate and easy to regret. The terms you sign in month one decide whether the market is profitable in year three. We design the margin stack first and negotiate toward it.
Best fit: Brands that need physical presence, or are being pulled into retail faster than their margin can support.
What the work covers
- Distributor and agent long-list, reference checks and shortlisting
- Retailer targeting by category fit, not by logo prestige
- Buyer approach, sample pack and range architecture
- Margin stack design across importer, distributor and retailer
- Trade terms, listing fees and promotional calendar negotiation
- Replenishment forecasting and first-year sell-through tracking
What you get
Retailer target map and approach sequence
Margin stack model
Negotiated trade terms
Sell-through reporting
Talk to us about retail and distribution
Tell us the brand, the target market and the timeline you have in mind. We will tell you whether it is realistic.
Other services