Four parts, one programme

Entries fail in the gaps between suppliers. We hold all four parts so there are no gaps to fail in.

Go-to-market

The whole entry, run as one programme: pricing, positioning, channel mix, launch calendar and the first twelve months of trade.

Getting the brand onto the right shelf, on terms that still work in year three. Buyer access, distributor selection and margin design.

Acquisition built for a market where nobody has heard of you yet, with the creative testing to find out what actually translates.

Earned coverage and creator partnerships chosen for category authority in the destination market, not follower count.

Most brands arrive thinking they need media and discover they need margin design. The scoping call sorts that out before anyone signs anything.